Marketing Committee
Chair: John VanDekker
Contact:
jvandekker@enormouscreative.com
Members:
- Lynn Amos
- Bruce Apar
- Phil Brandon
- Mike Dardano
- Chereese Jervis-Hill
- Marianne Oros
- Sharon Rubinstein
Purpose: To focus on marketing needs and key marketing methods, including graphic design, messaging across diverse groups/ age groups (younger, older etc.); connect messaging across the HVGCC website and social media platforms to engage membership and create a good user experience, and effectively display benefits on the website as an enticement to join.
Goals: (in development)
- Implement an improved website that displays Chamber benefits / membership.
- Enhance email /eblast appearance and create email templates that recognizes sponsors and engages membership.
- leverage google analytics, social media reports to identify content of value to users and use data to recommend marketing adjustments.
- Every 2 months, develop and distribute a Marketing Minute Newsflash
- Host an After Hours Event – i.e., Improv(e) – live event with marketing mavens
- Create and execute short video content on website and social media.
- Identify posting schedule and “postees” for Instagram and LinkedIn.
Past Marketing Committee Events
Past Marketing Minute Newsflashes
The Importance Of Branding, Part One: Your Blueprint for Brand Building
By Phil Brandon, Founder, Brandstorms Advertising & Design (Retired)
“Branding” is a word that is used a lot these days, a “must have” for successfully doing business. So what is a brand, and what will you need to build one? The toolkit for brand building starts with a plan that includes these steps:...
Making the Most of Your Chamber Membership to Market Your Business
By Carole Voisey, Executive Director, Hudson Valley Gateway Chamber of Commerce
There are many ways to Market your business or nonprofit through the Chamber. Since this is a Marketing Minute, here are a few highlights. If you would like more information, give us a call at the chamber or reach out to us at info@hvgatewaychamber.com
Be Real With Your Small Business Marketing Message
By Mike Dardano, Marketing Executive, BuzzPotential
Being authentic in marketing your small business helps build trust with your audience. Potential customers can tell when a brand is being genuine, and they are more likely to support businesses that align with their values. By sharing your story, mission, and unique perspective, you create a deeper connection that fosters loyalty and long-term relationships.
Working with Local Media
By Bruce Apar, Editorial Director, River Journal: Editor, Peekskill Herald
Anybody running a local business – no matter the size or which goods and services are offered – owes it to themselves to keep their name in front of the public as frequently as possible. That’s best accomplished through paid advertising but there also is something called “earned media,” which doesn’t come with an invoice for you to pay.
Creating a Marketing Plan for Your Business
By Lynn Amos, President and Creative Director, Fyne Lyne Ventures
As we make our way through the last quarter of 2024 with the flurry of activity around the holidays, it’s important to make time to create your marketing plan for 2025. The spreadsheet here will help you balance the cost of various marketing efforts with their reach. Considering the three characteristics of each marketing activity will help direct your thinking about how much and where to allocate your dollars. Plan initiatives throughout the year to touch each target audience regularly.
Why You Should Start Your Holiday Marketing Early This Year
By John Van Dekker, Founder and Creative Director of Enormous Creative
As the holiday season approaches, it’s time for you to start thinking about your marketing strategy—yes, in September! Getting a head start on your holiday marketing can make all the difference in standing out, engaging customers, and ultimately boosting sales. Here are five key reasons why it pays to plan early.
Maximize your voice and spread your opinion
By Sharon Rubinstein, Partner at RubiSparks Communications
If you are passionate about a goal and have a personal or organizational connection to a problem or concern, then raise your voice as part of a layered plan - at public meetings, behind the scenes with officials, using letter-writing campaigns, in social media, online publications, newspapers, magazines and broadcast - with anecdotes and evidence that can help bring others to your cause. Along the way, you will be building your identity as a thought leader...
Why do you need to be authentic when your business is posting on social media?
By Mike Dardano Principal of BuzzPotential
Being authentic when your business posts on social media is essential for building trust and credibility with your audience. Authentic content fosters genuine connections, leading to higher engagement rates and stronger customer relationships. By showcasing your brand's true values and culture, you differentiate yourself from competitors...